Defining Local SEO KPIs & How to Measure Them for Maximum ROI
With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and...
View ArticleHow FREE Website Call Conversion Tracking From Google Will Benefit You
If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will offer FREE call conversion tracking.
View ArticleGoogle Extends Nearby In-Store Product Listing Ads to Desktops
Google is reportedly allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well.
View Article4 Things Your Competitors Are Doing This Q4 to Crush You on Google
Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to the game.
View ArticleSEO and PPC Need to Stop Being Enemies
If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies.
View ArticleAdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile
Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile ad performance.
View ArticleWhy Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now
With Christmas less than 20 weeks away, retailers need to start thinking about their Christmas pay-per-click (PPC) campaigns now.
View Article4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this season.
View Article6 Crucial Link Building Strategies to Drive Quality Traffic
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
View Article24-Hour Breakdown of Searches on Black Friday and Cyber Monday
Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more...
View Article49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]
Research findings from BloomReach, a company that provides a personalized discovery platform for online retailers, show 49 percent of consumers in the U.K. leverage organic search as the main point of...
View ArticleThere's a Good Chance Google Is Rejecting Some of Your Products Right Now
A simple guide for how to prevent your products from getting rejected on Google.
View ArticleDrive Your Clicks In-Store With Local Inventory Ads
Local inventory ads, a new version of the product listing ads, will also display a store marker in addition to the price, title, and image.
View ArticleElite SEM Wins Best Agency at U.S. Search Awards
Having won last year as well, the New York City firm was two for two at the second annual U.S. Search Awards.
View ArticleCross-Device Measurement: Believe the Hype
The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across...
View ArticleMobile, the Ultimate Shopping Assistant, Says Google
The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?!
View ArticleSecret Sauce LoMo Tips for More PPC Sales
Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.
View ArticleA Step-by-Step Guide to Creating Robust Content for the Holiday Season
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes...
View ArticleMobile Site Configuration 101: How to Choose
If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to...
View Article3 Tests to Determine if Mobile Ads are Right for Your Online Store
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help determine your potential for mobile success, and Google Analytics reports you...
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